Mohamed Attef is an Immersive Media Producer and founder of Egypt VR, an immersive media agency based in Cairo. Founded in 2011, they provide full-stack VR services from planning pre-production, execution and post-production of immersive media inclu…
Read MoreAs we begin 2021 we are met with more restrictions on travel, socialising and working together, necessary due to the global pandemic. For a producer needing to shoot that scene of a crowded Oxford Street in London with maskless people, a temple in B…
Read MoreWe recently partnered with M Booth to create the content for an interactive experience for The Macallan. The final project included a 20ftx20ft projected cube, 4D multi-sensory VR experience in New York’s Grand Central Station, enabling visitors to …
Read MoreSo, you’ve decided to get immersive in 2020. Great news! Now, next step, what?, where?, how?, what? and perhaps most importantly, WHY?! These are all important considerations before you get started to ensure the output you create is measurable and m…
Read MoreA new year can be a good time to try something new. This year, you can do lots of the ‘trying’ virtually! At the end of last year, Instagram Shopping launched a new feature, the #VirtualTryOn. Users are able to try on their favourite beauty produc…
Read MoreYour Face or Mine. Not the TV show, (let’s not get into a debate on the ethics of that!) but face filters, whether you like them or not, they are here to stay! Last week, Facebook launched its new AR ads product allowing brands to run interactive A…
Read MoreThe global market for AR in retail will reach $1.6 billion by 2025; a gargantuan level of growth which retailers need to wholly embrace or risk being left behind. With ‘the death of the high street’ headlines more commonplace than ever in a challeng…
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