In order to create a 360 virtual tour, you need to have a camera that captures video and imagery in 360.  360 or immersive content is video and imagery where a view in every direction is captured at the same time, providing a 360-degree panorama.  

As virtual tours become increasingly popular, it is now also easier than ever to shoot super high quality 360 content and help prospective customers visualise a space.  It’s a good idea to go with a camera that you can attach to a phone, as that makes it easier to upload and also does the stitching for you. Here are some of our favourite options:

Insta360 Nano

• 4k video quality and 20 MP 360 photo
• MultiView lets you record in every direction, and arrange the best of what you see in one frame
• All-new 360° video chat lets you share an immersive, real-time view of your world
• Discount price of £199 if you purchase through our link here

Insta360 One

• Unlock the ‘bullet time’ effect with the 120fps high-speed shooting mode
• 6-axis stabilization for stable, sharp and clear image
• Shoot first, point later with FreeCapture
• Price is £319 plus you get a free bullet time accessory if you purchase through our link here

Insta360 One X

• Best-in-class 5.7K video quality
• Cinematic slow motion
• Impossibly smooth video with FlowState
• Control time and perspective with TimeShift
• An editing room in your pocket with the ONE X app
• Price is £409.95 plus you get a free invisible selfie stick if you purchase through our link here

According to Blend Media creator Daniel Pharaoh, also known as The 360 Guy, his top choice camera for creating virtual tours is the Ricoh Theta V.  Check out this article in which he compares some different options and chooses his favourite.

Helpful Tips

• Use a tripod to help stabilize your shots.  You can always edit it out later with a program like Adobe.  
• Make sure you have consistent, bright lighting throughout the space you shoot.  Lighting can dramatically change the impression of size, shape and overall feel.  
• Pick optimal times of the day for shooting.  Combining natural daylight with subtle but high contrast light can provide an accurate view of the space and add to its warmth.